Burton Launches New Website: New Content and ’13 Gear
It’s that time of the year again when snowboard movies release their teasers and brands relaunch their websites to get consumers excited for the upcoming season. Burton just did a full re-design and their new site is stacked with fresh content and next level ’13 gear. Check out the news and updates section for some entertaining new interviews and questionnaires with all the athletes. Also, look for the new “13″ movie teaser being release by Burton.
After my quick trip to full on winter in New Zealand last week, I’m getting excited for winter to be here. I know I shouldn’t wish summer away and I’m not, I just love this time of the year when that itch for powder days is looming over my head. Here’s a sneak peek at some of the new interviews I have down with Burton on their new site:
Burton: You just drove down from Whistler, how was your season up there?
Kimmy: I was in the Northwest from the end of January then I got to Whistler in early February and didn’t leave again until the beginning of April. I spent a lot time in the backcountry… We had a ton of deep powder days but a lot of “no sun” days. We had really limited blue skies, but really good conditions -sometimes really dangerous conditions- but overall it was a really fun winter. I was able to learn a lot and I’m stoked be to be back on the Burton program.
I was mostly filming for the new Standard Films movie. I also filmed with my husband Chris Benchetler, who’s a pro skier, for a couple weeks. That was the first time we’ve gotten to work together in our careers, so that was an awesome experience. The last couple weeks I worked with the Burton guys: Jeremy Jones, Jussi Oksanen, Stephan Maurer, and Terje Haakonsen…a mellow crew.
Burton: Any moments from this season that really stand out to you?
Kimmy: Just having the opportunity to go out with the Burton crew was so great. I love going out with guys because they push me and don’t really show me any limits. It’s endless, you can do whatever you feel like you can do. You can hit really big features if you want. Plus, that crew was awesome. They had my back and really pushed me. I think we had a few good days, we built a tree jib and got some really good shots on that.
Burton: How was it going from riding park to riding mostly pow?
Kimmy: Last season was my first season riding pow all year with no contests. I love riding park though, I usually start riding park in the early season. This last season I rode park for two months then I headed up to Whistler. Switching back into powder is such a different mental game. You know the landings are going to be soft, but you have to be way more on it to land. With park, everything’s a lot bigger, firmer and a lot less forgiving, but still have to be on it for speed. It’s just a mental game. I feel fortunate to have that challenge and to be able to go back and fourth from park to powder throughout the season.
I hope you enjoy the new site and here’s to a “premature” happy winter!



